| Glossary | Stands For | Notes |
|---|---|---|
| CPM | Cost Per Mil | 千次展示费用 |
| CTR | Click Through Rate | 点击率 |
| CVR | Conversion Rate | 转化率 |
| ARPU | Average Revenue Per User | 每用户平均收入 |
| CPT | Cost Per Time | 包时间，溢价高 |
| GD | Guaranteed Delivery | 购买特定数量广告 |
Sep 13, 20251 min read
| Glossary | Stands For | Notes |
|---|---|---|
| CPM | Cost Per Mil | 千次展示费用 |
| CTR | Click Through Rate | 点击率 |
| CVR | Conversion Rate | 转化率 |
| ARPU | Average Revenue Per User | 每用户平均收入 |
| CPT | Cost Per Time | 包时间，溢价高 |
| GD | Guaranteed Delivery | 购买特定数量广告 |